Can Google Analytics Be Evil?
Tony Wright has a question for you about Google Analytics. Like most marketers, he preferred third party analytics tools due to data privacy concerns. However, a recent experience with Google Analytics...
View ArticleSEW Experts: Tin Foil Hat? I Have Mine On
In today's organic SEO column, " Tin Foil Hat ? Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. So when Google...
View ArticleTin Foil Hat? I Have Mine On
Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster...
View ArticleSearchDay | The Geometry of SEM -- What's your Angle?
Today's search engine marketing news and opinion: The Geometry of SEM -- What's your Angle?; Tin Foil Hat? I Have Mine On; AdWords API Gets Local Database Sync Update; and more.
View ArticleSearchDay | In Tough Economic Times, Whither Search?
Today's search engine marketing news and opinion: In Tough Economic Times, Whither Search?; Microsoft Launches SearchPerks; YouTube Insight Now Shows Which Part of Videos are Hottest; and more.
View ArticleTwitter: Take Better Care of Our Private Information!
When you allow access to log-in to some website or application, you're also agreeing to let the developer who created this log-in access all your direct messages, and opening yourself to potential abuse.
View ArticleKeep Calm & Carry On Despite Google SSL Search Term Encryption
Richard Kirk, Head of SEO at Performics, took issue with a recent column on SEW and asked to post a rebuttal. Given this is a thorny issue that has divided the industry, we agreed. Isn't it time...
View ArticleExtreme Negative SEO: Know Your Vulnerabilities
Most of the negative SEO chatter is about links. “If I get so many unnatural links, will I get a Google-y letter telling me how Google-y wrong I have gone?” In reality, there are worse and more...
View ArticleGmail Strips Email Marketers of Data with Image Caching
Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding what has changed and how six pieces of information...
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